top of page

Media Coaching

A one-day on-site training programme to enable members of a crisis team to cope with intense media interest during the initial stages of a critical incident 

  • Understanding the media perspective

  • How to prepare a message and remain “on message” in interview

  • Practical guidance on how to prepare for and conduct recorded or live media interview

  • Individual “interviews to camera” practice

  • Review and critique of interview technique and style by ex-BBC presenter

Programme Summary

To find out more about our Media Coaching service call us on

020 34752953 or email

A large independent school

After taking part in a crisis simulation exercise, the school’s senior leadership team identified that they lacked the confidence and understanding of how to deal with intense media interest.

As experts in media crisis training, AI Schools was asked to help address this, so if a crisis were to happen, the school would feel comfortable in knowing how to respond to the press.

“Thank you for an excellent session, which was enjoyable, valuable and interesting.”

Case Study

Nisha Pillai

Nisha Pillai is an accomplished former BBC news presenter, journalist and media trainer, who brings a wealth of expertise to AI Schools’ media training programme as an Associate.

Nisha became one of the main news anchors at BBC World News during her 25 year career at the BBC, where she reported extensively during the 9/11 attacks and the Iraq war and is well equipped to train schools on how to deal with intense media interest in the unfortunate event of a critical incident.

As an award-winning investigative journalist at Panorama, the BBC’s flagship current affairs programme, Nisha was awarded the Royal Television Society’s Award for her investigation into the late Robert Maxwell, which was broadcast a month before his death. She has since worked closely with several UN agencies, with scientific institutes such as CERN, and with industry events and conferences in the Finance, IT and Energy sectors.

During the valuable media training session run by AI Schools, Nisha will focus on understanding the media perspective, to help plan for difficult media questions, and how to prepare a message and remain “on message” during an interview, helping schools deliver a clear, concise and informative statement. Nisha will also provide practical guidance on how to prepare for and conduct recorded or live media interviews, focusing on confident body language and how to combat nerves.

We Work With

Protect your school, personnel and reputation

Get in touch
bottom of page